Explore how my product marketing expertise in the software industry can help your business achieve growth. As an enthusiast in the tech space, I specialize in launching AI-powered solutions and building strategies that drive product adoption and market success
My name is Ekkehard Schmider. I’m a senior marketing expert and AI enthusiast with a strong background in the software engineering industry and AI.
I’ve helped companies like QAware and MaibornWolff launch and scale AI-powered software products through strategic marketing initiatives.
My expertise bridges the gap between AI-driven software innovation and market success, driving growth through well-crafted go-to-market strategies.
With over 10 years of experience in software product marketing, I have led cross-functional teams to achieve growth by developing innovative strategies that align marketing and product development.
My expertise spans product marketing, AI-driven solutions, and market positioning within the software engineering industry.
I have a strong track record in building brand differentiation that drives growth.
As an expert in software product marketing, I help companies develop and execute marketing strategies that lead to successful product launches and increased market share.
My focus on integrating AI technologies ensures that businesses stay ahead of the competition. Here are six reasons why you’ll want to work with me:
I possess a blend of in-depth marketing experience and a strong understanding of modern technologies, especially in the field of Artificial Intelligence and IT. This combination is rare, as many professionals tend to specialize in only one of these areas. My ability to successfully integrate AI-driven solutions such as CRM systems and chatbots into the marketing process makes me particularly valuable.
My roles as Marketing Director and CMO at QAware and MaibornWolff, where I built departments and supported companies through significant growth, demonstrate my ability to succeed in dynamic, technology-driven environments. This experience in fast-growing companies and building structures is a strong differentiator.
I have extensive experience in international brand management, especially through my work at Grundig and my previous positions in Paris and London. The ability to scale marketing strategies globally while considering cultural differences gives me a competitive edge in international projects.
I recognized the importance of AI for marketing early on and led innovative projects in this field, such as the AI chatbot at QAware. My pioneering role in digital transformation and AI-driven marketing sets me apart from many others who only recognized this trend later.
My ability to turn complex technical topics into clear and compelling narratives is particularly valuable. This skill benefits not only marketing but also internal and external communication within companies. I successfully developed central narratives for companies, enhancing their brand strength.
My management experience, combined with my technical knowledge, enables me to act as a bridge between IT departments and senior management. This is especially important in times of digital transformation, when companies need leaders who understand both the technical and business aspects.
Unlock the full potential of your business with cutting-edge marketing strategies and AI-powered solutions. From building a strong brand identity to implementing data-driven marketing campaigns, I provide tailored services that drive growth and customer engagement.
Whether you need expert guidance in business development, digital marketing, or AI integration, I bring the expertise and innovation to take your business to the next level. Let’s work together to create a powerful, results-driven approach that sets you apart in today’s competitive market.
Development and implementation of data-driven marketing strategies to increase brand awareness and strengthen your market position. Building and maintaining a strong brand identity that reflects your company values and goals.
Utilizing artificial intelligence to optimize data-driven marketing activities. Implementation of AI tools for automated customer engagement, improving the customer journey, and increasing conversion rates.
Identifying new business opportunities and developing effective strategies for customer acquisition and retention. Building long-term customer relationships through targeted actions and personalized communication.
Developing an effective communication strategy that reaches and engages your target audience. Creating high-quality content that highlights your expertise and positions your company as a thought leader.
Planning and executing digital marketing campaigns to strengthen your online presence. Leveraging social media to reach your target audience and establish your brand across social networks.
Providing guidance on the introduction and implementation of AI technologies in your company. Supporting the selection of appropriate tools and integrating them into existing processes to enhance efficiency and productivity.
Looking to supercharge your team’s understanding of AI and digital marketing? I offer engaging workshops, hands-on trainings, and motivational talks designed to inspire and equip your team with the tools and strategies to harness the power of AI in marketing. Whether you’re an AI newbie or a seasoned pro, our sessions cover everything from practical AI implementation to innovative marketing approaches—delivered with energy and humor that keeps your team excited and motivated. Ready to level up? Let’s make AI work for you!
Whether it’s about the implementation of an AI chatbot on your company website, a hands-on prompting workshop, or the development and design of the AI Ideation Game, my focus is and always has been on the business benefit.
Naturally, these projects are also allowed to be fun!
And this is just the beginning of so much more to come — both in terms of fun and business value!
Digitacheles KI is a podcast focused on digitalization and AI, offering candid discussions about the real impact of digital transformation.
Hosted by Dr. Jens Wehrmann (Info), Jochen Schwarzmann and myself, the podcast provides insights from pioneers and professionals who have firsthand experience in navigating the digital landscape.
Our blend of humor and expertise creates an engaging platform to explore both the challenges and opportunities in the digital age. The content balances in-depth conversations with a touch of lightheartedness.
AI Business Boost is a podcast series that delves into the transformative impact of artificial intelligence on modern business practices.
Each episode features engaging discussions between a human host, Ekkehard Schmider, and an AI co-host, Samantha, offering diverse perspectives on topics such as marketing, branding, sales, and business development.
Listeners will gain valuable insights into how AI is reshaping industries, enhancing customer experiences, and driving innovation. This podcast provides the knowledge and tools to navigate and thrive in the evolving business landscape.
With passion, I inspire and motivate people. My strong affinity for IT sparked my early interest in AI — a perfect combination of technology and human creativity.
Download my CV in English or German to discover why it makes perfect sense for us to connect.