From Jingles to Algorithms: AI’s Role in Brand Evolution

Busy night scene in Times Square with numerous brightly lit digital billboards, heavy traffic, and crowded sidewalks.

As we continue to explore the possibilities of AI in branding, it’s clear that the fundamentals of storytelling remain as important as ever. It’s about combining the old with the new—taking the lessons from the era of jingles and applying them in a world driven by algorithms.

Coffee, Creativity, and Chatbots: My AI Journey Over a Cup

A man holding a coffee cup while interacting with a humanoid chatbot displayed on a computer screen.

Coffee, Creativity, and Chatbots: My AI Journey Over a Cup Some of my best ideas were born over a cup of coffee ☕ —including the time I thought, “What if a chatbot could actually have a personality?” Now, as I look back on those caffeine-fueled brainstorming sessions, I see how much our conversations have changed […]

The Hidden AI Skills You Didn’t Know You Had

Ekkehard Schmider observing a data visualization on a large screen.

The realization that your marketing skills are transferable to AI opens new avenues for innovation and growth. The bridge between marketing and AI is built on understanding people, interpreting data, strategic thinking, and ethical considerations—all areas where marketers excel.

AI Tools Are Overhyped On Social Media

A screenshot of a social media post showing a comparison between paid and free AI tools. The image is titled “List of Best AI Tools: Paid vs Free” and contains a list of various tools categorized under “Paid” and “Free” columns with corresponding logos.

Why Lists of “AI Tools” Are Flooding Social Media   AI has experienced an incredible boom. It seems to be present everywhere, and the term is frequently used on social media to generate attention. A simple list of tools labeled as “AI-based” is often enough to garner thousands of clicks, likes, and shares. But why […]

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